My name is Victoria Minchener and I am a graphic designer based in Cheltenham, UK. I have a 2:1 degree in Graphic Communication from Loughborough University, and since graduating in 2012 I have gained experience in a studio and on a freelance basis, with a variety of clients on an array of different projects. I am most passionate about identity design, and enjoy the challenge of designing memorable and creative brand identities.

Where possible, I have lent my skills to start-ups and charitable organisations, as I really relish the process of starting with a blank canvas and educating my clients on the importance of a professional, identifiable and consistent identity.

When I'm not designing, I can frequently be found baking or enjoying a good cup of tea. I adore all things typography, especially anything hand-lettered. Above all, I love nothing more than an adventure.


  • Graphic Designer Freelance
    October 2011 – Present
  • Owner / Designer Flourish & Lace
    June 2014 – Present
  • Graphic Designer River Legacy
    November 2012 – Present
  • Graphic Designer Studio Sparrowhill, Loughborough
    October 2012 – November 2013
  • Head of Website Vis Com Degree Show Committee
    October 2011 – June 2012
  • Publicity Officer LSU Scout & Guide Club, Loughborough
    March 2010 – February 2012


  • Visual Identity Design & Application
  • Handlettering
  • Typography
  • Website Design
  • Photography
  • Presentations
  • Adobe Creative Suite
  • HTML & CSS
  • Wordpress & Social Media
  • Microsoft Office

© Victoria Minchener 2014