Festival Llangollen Outdoor Sports

Design a brand identity for an exciting new national outdoor sports festival.

Festival Llangollen Outdoor Sports (abbreviated to FLO) is an event created by the water sports charity River Legacy. The first event took place in 2013 and I was asked to design a brand identity and publicity material for it.

I created a memorable and distinctive identity, based on a hexagon shaped logo. Applications of this identity included printed advertising, website design, social media, clothing, signage and promotional items. As the event was in Llangollen, Wales, much of the material was required to be bilingual.


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